An in-depth look at canvas inkjet printing and the factors to consider for producing various print volumes, from short-run custom to high-volume production printing, including: materials and finishes, printers and ink sets, coatings and finishing. Is canvas printing a fad? It’s certainly a growing and profitable segment of the print market, and if it’s a fad, it’s one that should continue for years to come, which means it’s probably not just a fad. According to InfoTrends, a printing industry research firm, printed canvas is expected to grow from about 500 million square feet in 2013 to 860 million square feet in 2018 for a five-year CAGR (compound annual growth rate) of 11.6%. InfoTrends also reports that canvas represents about 12 percent of the total online photo printing market in the U.S., and that social media sites, like Instagram, have actually helped fuel growth in this market. After all, while it’s nice to share photos with your friends on a computer screen, many consumers still desire something distinctive outside of cyberspace they can hang up on the wall. That’s healthy growth and represents a lot of opportunity in various market segments, including: limited-edition art reproductions, consumer photography, home and corporate décor, hospitality, hospitals, restaurants and bars, and just about anyone or any organization looking to spice up their spaces with the unique canvas look. For print shops, sign companies, commercial printers, photo labs, photographers and fine art reproduction companies, the big questions are about utilizing the best production methods, choosing the right materials, and finding the best ways to finish canvas based on their market, both as it stands now and where they want to be in a year, two years and beyond.